Back Bar Program

What is Back Bar?

Back bar is FREE product that you receive when you place the order minimum of pomade with your Wholesale Partner Account. You can use this product to style customers' hair, for your own use, or to resell. 

Every case of product that you order receives 1 back bar. A case is made up of 12 cans of pomade in their respective fill sizes.

To find out more about our Back Bar Program, please refer to any wholesale information that we shipped with your first order or shoot us an email at

Do I Receive Free Back Bar Product with my Order?

As a Bonafide Wholesale Partner, you will receive Back Bar with all of your orders based on our Back Bar Program.  Every case which is 12 products will come with 1 Back Bar of that fill size.  So 12, 4 oz. pomades will receive 1, 4 oz. pomade as back and 12, 1 oz. pomades will receive 1, 1 oz. pomade as back bar.

By default, we will include a Back Bar of the product that made up the majority of your order.  For example, if you order a case of Superior Hold, you will receive 1 Superior Hold Back Bar. If you order 7 Superior Holds and 5 Fiber Pomades, you will receive a Superior Hold Back Bar. The only exception to this rule is when you order even amounts of two or more products!  In which case we will choose your Back Bar at our discretion based on availability.

If you would like to request specific Back Bar, please indicate what you would like to receive in the "Special Instructions" section in the Shopping Cart.  

Please note that monthly discounts exclude back bar.