Bonafide PRO
PRO Black Friday Sales Event
Up to 20% Off
- 10% off $100+
- 15% off $200+
- 20% off $300+
PRO Black Friday Sales Event
Up to 20% Off
- 10% off $100+
- 15% off $200+
- 20% off $300+
PRO Black Friday Sales Event
Up to 20% Off
- 10% off $100+
- 15% off $200+
- 20% off $300+
Free USA shipping on orders over $300
Not sure where to start? Start here.
The PRO Starter Kit puts three full-size favorites and samples of the rest of the line in your shop, so you can test every hold and finish on your own clients before you stock up.
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Get the PRO Starter Kit
shop by category
best sellers
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Matte Paste
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Special Edition
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Leave-in Conditioning Spray
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Restock TBA 
Clay Pomade
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Perks
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$300+
Free USA shipping
Orders of $300 or more ship free anywhere in the US.
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+1
Back Bar Program
A free Back Bar with every case of 12. Every 3rd case upgrades to a Barber Shop Tub.
Learn more →
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No one was paid to say this...
“Currently the BEST matte hair product available!!!!! Holds up to and fights back against the relentless heat and humidity we have in the Deep South. My clientele loves that it gives a styled natural look all day long. Just needs a little boost of that Bonafide fragrance that customers love.”
“Great value of this deal! Makes it easy for my shop inventory. And with the comb gift I can pass that gift into my clients.”
“Best product. Amazing customer service. Thank you bona fide!”
“Great product. Smells awesome and super high quality.”
“I love everything about it but one thing my clients have told me is that they wish it was easier to break into your hands. Almost like the paste how soft it is.”
“Great product.i dig it for textured looks..”
“Fantastic product, we love bonified!”
“Great product. Love the texture of gives”
“Everything was great”
“Fits great and lots of compliments!”
“My favorite”
“It’s very nice”
bo·na fide
\bō-ne-fīd\ adjective
Genuine, sincere, and made in good faith.
Every jar is made in Southern California with transparent ingredients and priced so anyone can wear the crown. No gimmicks, no residue, no nonsense.
Family owned & operated since 2012. Proudly powered by frijoles.
