{"title":"Firm","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eStrong hold with a set finish. Built to keep your style locked in and structured from start to finish.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"superior-hold-4-oz","title":"Original Hold","description":"\u003cp\u003eA barbershop standard since 2012, the Original Hold is a water-based pomade with our signature citrus fragrance, medium hold \u0026amp; high shine.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHold: \u003c\/strong\u003e\u003cspan\u003eMedium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e\u003cspan\u003e High Shine\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eStyle Guide:\u003c\/strong\u003e\u003cspan\u003e  Ideal for managing and styling pompadours, side-parts \u0026amp; slick-backs\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eHair Type: \u003c\/strong\u003e\u003cspan\u003eIdeal for straight, wavy, or curly hair types, ranging from fine to medium, and suitable for short to medium length hair.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eFragrance:\u003c\/strong\u003e\u003cspan\u003e Pink Grapefruit Juice\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eBase:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eWater-Based\u003cstrong\u003e\u003cbr\u003eOrigin: \u003c\/strong\u003eCalifornia, USA\u003cstrong\u003e\u003cbr\u003eSizes:\u003c\/strong\u003e\u003cspan\u003e 4 oz. \u0026amp; 32 oz.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e*\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFree Gift will be choose by us for you and will vary from order to order.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Bonafide Pomade PRO","offers":[{"title":"4 oz (by the piece) \/ Select this Option if Ordering \"by the piece\"","offer_id":45870129938603,"sku":null,"price":9.5,"currency_code":"USD","in_stock":true},{"title":"4 oz (by the piece) \/ Pocket Comb 3-PK","offer_id":45870129184939,"sku":null,"price":9.5,"currency_code":"USD","in_stock":false},{"title":"4 oz (by the piece) \/ Texture Comb 3-PK","offer_id":45870129217707,"sku":null,"price":9.5,"currency_code":"USD","in_stock":false},{"title":"4 oz (by the piece) \/ Blank Black Barber Cape","offer_id":45870129250475,"sku":null,"price":9.5,"currency_code":"USD","in_stock":false},{"title":"12-Pack + Back Bar \u0026 Free Gift \/ Select this Option if Ordering \"by the piece\"","offer_id":45870129971371,"sku":null,"price":110.0,"currency_code":"USD","in_stock":false},{"title":"12-Pack + Back Bar \u0026 Free Gift \/ Pocket Comb 3-PK","offer_id":45870129283243,"sku":null,"price":110.0,"currency_code":"USD","in_stock":true},{"title":"12-Pack + Back Bar \u0026 Free Gift \/ Texture Comb 3-PK","offer_id":45870129316011,"sku":null,"price":110.0,"currency_code":"USD","in_stock":true},{"title":"12-Pack + Back Bar \u0026 Free Gift \/ Blank Black Barber Cape","offer_id":45870129348779,"sku":null,"price":110.0,"currency_code":"USD","in_stock":true},{"title":"32 oz (by the piece) \/ Select this Option if Ordering \"by the piece\"","offer_id":45870130004139,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"32 oz (by the piece) \/ Pocket Comb 3-PK","offer_id":45870129381547,"sku":null,"price":45.0,"currency_code":"USD","in_stock":false},{"title":"32 oz (by the piece) \/ Texture Comb 3-PK","offer_id":45870129414315,"sku":null,"price":45.0,"currency_code":"USD","in_stock":false},{"title":"32 oz (by the piece) \/ Blank Black Barber Cape","offer_id":45870129447083,"sku":null,"price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1668\/9787\/files\/DSC05374.jpg?v=1741891606"},{"product_id":"super-superior-hold-4-oz","title":"Super Hold (RESTOCK TBA)","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe Super Hold, a water-based hair pomade, provides an extra strong hold, high shine, and a light grapefruit fragrance. It retains its shape all day, preventing hardening or flaking. Its unique ingredients make it easy to wash, leaving no residue. Ideal for classic, neat, and slick-backed styles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHold: \u003c\/strong\u003e\u003cspan\u003eExtra-Strong\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e\u003cspan\u003e High Shine\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eStyle Guide:\u003c\/strong\u003e\u003cspan\u003e  Ideal for managing and styling pompadours, side-parts \u0026amp; slick-backs\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eHair Type: \u003c\/strong\u003e\u003cspan\u003eIdeal for straight, wavy, or curly hair types, ranging from normal to thick, and suitable for short to medium length hair.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eFragrance:\u003c\/strong\u003e\u003cspan\u003e Pink Grapefruit Juice\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eBase:\u003c\/strong\u003e Water-Based\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e California, USA\u003cbr\u003e\u003cstrong\u003eSizes:\u003c\/strong\u003e\u003cspan\u003e 4 oz. \u0026amp; 32 oz.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e*Free Gift will be choose by us for you and will vary from order to order.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Bonafide Pomade PRO","offers":[{"title":"4 oz (by the piece) \/ Pick this Option if Ordering \"by the piece\"","offer_id":25289868171,"sku":"SSH4OZ","price":9.5,"currency_code":"USD","in_stock":false},{"title":"4 oz (by the piece) \/ Pocket Comb 3-PK","offer_id":45870126104747,"sku":null,"price":9.5,"currency_code":"USD","in_stock":false},{"title":"4 oz (by the piece) \/ Texture Comb 3-PK","offer_id":45870126137515,"sku":null,"price":9.5,"currency_code":"USD","in_stock":false},{"title":"4 oz (by the piece) \/ Blank Black Barber Cape","offer_id":45870126170283,"sku":null,"price":9.5,"currency_code":"USD","in_stock":false},{"title":"12-Pack + Back Bar \u0026 Free Gift \/ Pick this Option if Ordering \"by the piece\"","offer_id":45584554328235,"sku":null,"price":110.0,"currency_code":"USD","in_stock":false},{"title":"12-Pack + Back Bar \u0026 Free Gift \/ Pocket Comb 3-PK","offer_id":45870126235819,"sku":null,"price":110.0,"currency_code":"USD","in_stock":false},{"title":"12-Pack + Back Bar \u0026 Free Gift \/ Texture Comb 3-PK","offer_id":45870126268587,"sku":null,"price":110.0,"currency_code":"USD","in_stock":false},{"title":"12-Pack + Back Bar \u0026 Free Gift \/ Blank Black Barber Cape","offer_id":45870126301355,"sku":null,"price":110.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1668\/9787\/files\/DSC6684.png?v=1751433690"},{"product_id":"special-edition-super-superior-hold","title":"Special Edition","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eSpecial Edition is a water-based hair styling pomade, crafted for timeless styling. Featuring a rich lemon, cedarwood, and vanilla fragrance, it delivers an extra strong hold and high shine ideal for classic, neat, and slick-backed hairstyles. Designed to maintain its shape throughout the day without hardening or flaking, its unique formula washes out easily with water, leaving no residue behind.\u003c\/p\u003e\n\u003cdiv class=\"c-message_kit__gutter\"\u003e\n\u003cdiv class=\"c-message_kit__gutter__right\"\u003e\n\u003cdiv class=\"c-message_kit__blocks c-message_kit__blocks--rich_text\"\u003e\n\u003cdiv class=\"c-message__message_blocks c-message__message_blocks--rich_text\"\u003e\n\u003cdiv class=\"p-block_kit_renderer\"\u003e\n\u003cdiv class=\"p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first\"\u003e\n\u003cdiv class=\"p-rich_text_block\" dir=\"auto\"\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cdiv class=\"description\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHold: \u003c\/strong\u003e\u003cspan\u003eExtra-Strong\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e\u003cspan\u003e High Shine\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eStyle Guide:\u003c\/strong\u003e\u003cspan\u003e  Ideal for managing and styling pompadours, side-parts \u0026amp; slick-backs\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eHair Type: \u003c\/strong\u003e\u003cspan\u003eIdeal for straight, wavy, or curly hair types, ranging from normal to thick, and suitable for short to medium length hair.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eFragrance:\u003c\/strong\u003e\u003cspan\u003e Cedarwood \u0026amp; Vanilla\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eBase:\u003c\/strong\u003e Water-Based\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e California, USA\u003cbr\u003e\u003cstrong\u003eSizes:\u003c\/strong\u003e\u003cspan\u003e 4 oz. \u0026amp; 32 oz.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e*Free Gift will be choose by us for you and will vary from order to order.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"Bonafide Pomade PRO","offers":[{"title":"4 oz (by the piece) \/ Pick this Option if Ordering \"by the piece\"","offer_id":1080117624843,"sku":"SESSH4OZ","price":9.5,"currency_code":"USD","in_stock":true},{"title":"12-Pack + Back Bar \u0026 Free Gift \/ Pocket Comb 3-PK","offer_id":45870128136363,"sku":null,"price":110.0,"currency_code":"USD","in_stock":true},{"title":"12-Pack + Back Bar \u0026 Free Gift \/ Texture Comb 3-PK","offer_id":45870128169131,"sku":null,"price":110.0,"currency_code":"USD","in_stock":true},{"title":"12-Pack + Back Bar \u0026 Free Gift \/ Blank Black Barber Cape","offer_id":45870128201899,"sku":null,"price":110.0,"currency_code":"USD","in_stock":true},{"title":"32 oz. \/ Pick this Option if Ordering \"by the piece\"","offer_id":47263290327211,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1668\/9787\/files\/DSC6698.png?v=1751433748"},{"product_id":"original-hold-32-oz","title":"Original Hold, 32 oz.","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA barbershop standard since 2012, the Original Hold is a water-based pomade with our signature citrus fragrance, medium hold and high shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eProduct Details:\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003eHold: \u003c\/strong\u003e\u003cspan\u003eMedium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e\u003cspan\u003e High Shine\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eStyle Guide:\u003c\/strong\u003e\u003cspan\u003e  Ideal for managing and styling pompadours, side-parts \u0026amp; slick-backs\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eHair Type: \u003c\/strong\u003e\u003cspan\u003eIdeal for straight, wavy, or curly hair types, ranging from fine to medium, and suitable for short to medium length hair.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eFragrance:\u003c\/strong\u003e\u003cspan\u003e Pink Grapefruit Juice\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eBase:\u003c\/strong\u003e Water-Based\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e California, USA\u003cbr\u003e\u003cstrong\u003eSizes:\u003c\/strong\u003e\u003cspan\u003e 4 oz. \u0026amp; 32 oz.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Bonafide Pomade PRO","offers":[{"title":"Default Title","offer_id":42704193421483,"sku":"","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1668\/9787\/files\/DSC0544_d4e9c29b-177a-4c60-90d1-76558bdab72b.jpg?v=1720565923"},{"product_id":"summer-edition","title":"Summer Edition","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eSummer Edition is a water-based pomade featuring a bright pineapple and melon fragrance that captures a vibrant, tropical feel. Crafted for those who appreciate classic grooming with a playful seasonal twist, it delivers an extra strong hold and high shine ideal for classic, neat, and slick-backed styles. Designed to retain its shape throughout the day without hardening or flaking, its unique formula remains easy to wash out, leaving no residue behind.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"c-message_kit__gutter\"\u003e\n\u003cdiv class=\"c-message_kit__gutter__right\"\u003e\n\u003cdiv class=\"c-message_kit__blocks c-message_kit__blocks--rich_text\"\u003e\n\u003cdiv class=\"c-message__message_blocks c-message__message_blocks--rich_text\"\u003e\n\u003cdiv class=\"p-block_kit_renderer\"\u003e\n\u003cdiv class=\"p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first\"\u003e\n\u003cdiv class=\"p-rich_text_block\" dir=\"auto\"\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cdiv class=\"description\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHold: \u003c\/strong\u003e\u003cspan\u003eExtra-Strong\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e\u003cspan\u003e High Shine\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eStyle Guide:\u003c\/strong\u003e\u003cspan\u003e  Ideal for managing and styling pompadours, side-parts \u0026amp; slick-backs\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eHair Type: \u003c\/strong\u003e\u003cspan\u003eIdeal for straight, wavy, or curly hair types, ranging from normal to thick, and suitable for short to medium length hair.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eFragrance:\u003c\/strong\u003e\u003cspan\u003e Sweet Pineapple \u0026amp; Melon\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eBase:\u003c\/strong\u003e Water-Based\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e California, USA\u003cbr\u003e\u003cstrong\u003eSizes:\u003c\/strong\u003e\u003cspan\u003e 4 oz. \u0026amp; 32 oz.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e*\u003cspan\u003eFree Gift will be choose by us for you and will vary from order to order.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"Bonafide Pomade PRO","offers":[{"title":"4 oz. (by the piece) \/ Select this Option if Ordering \"by the piece\"","offer_id":45870096285867,"sku":null,"price":9.5,"currency_code":"USD","in_stock":true},{"title":"12-Pack + Back Bar \u0026 Free Gift \/ Pocket Comb 3-PK","offer_id":45870093828267,"sku":null,"price":110.0,"currency_code":"USD","in_stock":true},{"title":"12-Pack + Back Bar \u0026 Free Gift \/ Texture Comb 3-PK","offer_id":45870093861035,"sku":null,"price":110.0,"currency_code":"USD","in_stock":true},{"title":"12-Pack + Back Bar \u0026 Free Gift \/ Blank Black Barber Cape","offer_id":45870093893803,"sku":null,"price":110.0,"currency_code":"USD","in_stock":true},{"title":"32 oz (Ships 7\/1) \/ Select this Option if Ordering \"by the piece\"","offer_id":47263290982571,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1668\/9787\/files\/DSC04403_fa3c3a9e-f1b7-43b5-bd88-f3fdc42c0123.jpg?v=1741890649"}],"url":"https:\/\/bonafidepomadewholesale.store\/collections\/firm.oembed","provider":"Bonafide PRO","version":"1.0","type":"link"}